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We believe your brand is filled with hidden good.
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Our Mission
Good isn't just nice—it's your brand's growth engine.
Preston Spire is a fiercely independent, employee-owned, full-service creative agency that believes in the transformative power of Good Wins™. We've built our reputation on a simple yet powerful philosophy: every brand contains hidden good waiting to be unleashed. We supercharge that good so brands positively grow. When brands tap into their inherent good rather than following category norms, Good Wins follow.

























Jennifer Spire
Jennifer has a passion for driving positive change, bringing people together and making good happen. Thus, our Good Wins mission. As CEO she provides vision and thought leadership for our agency and our clients, and has been recognized multiple times as a top woman in business. A granddaughter of an original Mad Man, Jennifer is an expert in a wide range of industries including financial services, healthcare, lottery and consumer packaged goods, to name a few. She’s an explorer at heart. From Portland, Maine, to Portland, Oregon, she’s traveled to 49 of 50 states. Watch out Alaska, you’re next.

Chris Preston
Chris dispels the rumor that gifted creative leaders must be difficult. He has a willingness to ask the hard question for the smart answer and create brands that organizations are proud to wear on a T-shirt. Chris has built a reputation for helping clients do the best work of their careers. He has One Show Pencils, Cannes Lions, over a dozen Effies and has work and clients in MOMA, and both the radio and retail halls of fame. He’d love recognition for his skiing and bike riding skills, but so far, nobody’s biting.

Victor Kimble
Victor (aka VK) became our agency’s first CMO because he wanted to be part of an independent agency passionate about creating brand experiences people want to spend time with. Makes sense, because his job is to show brand leaders that our Good Wins promise isn’t just a virtue, but a competitive advantage for their brands. In his storied NYC to MN career, Victor helped deliver sustainable growth for clients with various national/global performance awards to boot. But his mom in Brazil still thinks he directs TV commercials and designs video games. It keeps her happy–and Victor humble.

Misty Mathews
Misty brings not just total commitment but also a sense of humor to everything she does. As our head of account management, that comes in handy. Along with an enviable breadth of b2c and b2b experience building trust with our clients through clear communication and a consistent and refreshingly insightful marketing approach is Misty’s secret sauce. She was drawn to joining us in our Good Wins mission because she believes marketing for good is the best way to build strong and sustainable businesses and communities.

Jeannette Tschida
Jeannette has one of those scary good brains that can retain every detail of an integrated media plan while she tells you the context of the content she’s placing, all without checking her notes. She’s spent a career at the forefront of media thinking for global technology and finance networks, regional powerhouses, and Fortune 500 companies. When she’s not growing businesses, she grows super high-yield “square foot” gardens and a sourdough starter named Quentin Tartine-tino. Ask her for a loaf of heaven.

Ron Hall
Ron cut his teeth on the East Coast with brands like Heineken, New Balance and Dunkin Donuts as well as the most successful wine of its time, Yellow Tail. And while that last one might lead you to question his taste, his 20 years of strategic and account management experience is unsurpassed. Ron loves to invite creative directors to his office and point out creative awards his strategies have led to including Grand Clios, One Show Pencils and Addy Best in Show. Despite this annoying habit, Ron is a wonderful father of two, a youth hockey coach, and pretty much our agency poster child for a Good Wins leader.

Jodi Underwood
Common sense is in short supply these days in part because Jodi got way more than her share. Her gift is keeping projects on budget, on time and on an even keel. And like Gretzky skating to where the puck will be, the great ones make it look easy. Jodi has done it on Fortune 500 brands from Healthcare to Automotive, CPG to Outdoor, Finance to Animal Nutrition. She says her secret talent is making homemade ice cream and carrying more groceries in one trip than physics allow.

Tyler Larson
Tyler has a cross-over blend of talents and experience that all too many digital people claim and all too few actually deliver. His creative, analytical, strategic and social skill set is belied by his “jazz band” dress and demeanor. His seamless collaboration with our creative and media teams is a testament to his having held creative and media roles at previous agencies. Tyler can talk SEM, GTM and CRM, but he is just as happy to discuss the merits of vinyl records and open-fire cooking.

Maria Edwardson
After 30 years building her rock-solid financial foundation, Maria is not only keeping us fiscally strong, but she’s also building Preston Spire’s Good Wins mission into the best HR philosophy in the business. Maria believes in a constantly evolving version of people-centric thinking with practical and commonsense policies and embracing tech efficiencies and controls. She partners on our talent strategies and leadership initiatives while ensuring we have a supremely human and humane work environment. To meet Maria is to trust Maria.
When values drive an agency to national recognition.
Our values aren't just words on a wall, they're the foundation of how we work together and the source of our award-winning workplace culture. This means your brand gets courageous thinking, originality, diverse perspectives and relentless positivity from a team inspired to do the best work of their lives.

Courage
Champion smart risk and challenge convention

Originality
Earn attention in new and unexpected ways

Openness
Embrace diverse perspectives and seek fresh voices

Positivity
Cultivate a can-do attitude that inspires and uplifts












Good Wins. Good People












We’re the Good Wins agency offering a full-spectrum of marketing services under one roof.

