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June 3, 2025
Preston Spire hires Allison Kuznia, Account Director
Allison brings over 20 years of account leadership and cooks through an entire cookbook every year on Insta.
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Interviews and Features

June 3, 2025
Preston Spire hires Allison Kuznia, Account Director
Allison brings over 20 years of account leadership and cooks through an entire cookbook every year on Insta.
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Interviews and Features

May 14, 2025
Technology Recycling Drive by PS Sustainability Committee
We brought in old electronics to be repaired, donated, or recycled to keep hazardous material out of landfills.
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Interviews and Features

May 14, 2025
Technology Recycling Drive by PS Sustainability Committee
We brought in old electronics to be repaired, donated, or recycled to keep hazardous material out of landfills.
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Interviews and Features

April 17, 2025
Congrats! Mike Fritz Celebrates 30 Years at Preston Spire
Celebrating a remarkable milestone! Today, we honor Mike Fritz and his incredible 30-year journey with Preston Spire. From the early days of traditional advertising to navigating a digital-first world, Mike has been a pillar of our agency’s premier production and retouching.
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Interviews and Features

April 17, 2025
Congrats! Mike Fritz Celebrates 30 Years at Preston Spire
Celebrating a remarkable milestone! Today, we honor Mike Fritz and his incredible 30-year journey with Preston Spire. From the early days of traditional advertising to navigating a digital-first world, Mike has been a pillar of our agency’s premier production and retouching.
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Interviews and Features

April 1, 2025
2025 AdFed MN's The Show Recognizes Free Guitars 4 Kids Campaign
Music can change lives. Our Free Guitars 4 Kids project received big props at this year's local AdFed Show.
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Interviews and Features

April 1, 2025
2025 AdFed MN's The Show Recognizes Free Guitars 4 Kids Campaign
Music can change lives. Our Free Guitars 4 Kids project received big props at this year's local AdFed Show.
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Interviews and Features

April 1, 2025
New Sustainability Level Unlocked!: Our Composter Gets a Glow-Up
Our shiny new office composting system is better than ever, helping us reduce waste and support sustainability.
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Interviews and Features

April 1, 2025
New Sustainability Level Unlocked!: Our Composter Gets a Glow-Up
Our shiny new office composting system is better than ever, helping us reduce waste and support sustainability.
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Interviews and Features

March 7, 2025
Star Tribune: MN ad exec believes 2025 is ‘year of the independents’
Our fearless leader Jennifer Spire discusses staying an independent agency while navigating company growth.
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Interviews and Features

March 7, 2025
Star Tribune: MN ad exec believes 2025 is ‘year of the independents’
Our fearless leader Jennifer Spire discusses staying an independent agency while navigating company growth.
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Interviews and Features

February 4, 2025
One Club: Break Free with Creative Director Brett Essman
Brett shares new campaign for Free Guitars 4 Kids and the importance of encouraging kids to discover music.
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Interviews and Features

February 4, 2025
One Club: Break Free with Creative Director Brett Essman
Brett shares new campaign for Free Guitars 4 Kids and the importance of encouraging kids to discover music.
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Interviews and Features

February 1, 2025
Big, unignorable new TV spot for MN Alliance on Problem Gambling
We worked with MNAPG to create a bold metaphor that reminds Minnesotans: you can't ignore problem gambling.
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Interviews and Features

February 1, 2025
Big, unignorable new TV spot for MN Alliance on Problem Gambling
We worked with MNAPG to create a bold metaphor that reminds Minnesotans: you can't ignore problem gambling.
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Interviews and Features

February 1, 2025
PS receives Anthem Award for impactful work with Change the Ref
We are honored for this recognition of our work to bring awareness to gun violence and those affected by it.
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Interviews and Features

February 1, 2025
PS receives Anthem Award for impactful work with Change the Ref
We are honored for this recognition of our work to bring awareness to gun violence and those affected by it.
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Interviews and Features

January 27, 2025
Preston Spire on Ad Age’s Best Places to Work for Second Year in a Row
From #18 to #3! This is a testament to the culture, creativity, and collaboration that fuels everything we do.
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Interviews and Features

January 27, 2025
Preston Spire on Ad Age’s Best Places to Work for Second Year in a Row
From #18 to #3! This is a testament to the culture, creativity, and collaboration that fuels everything we do.
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Interviews and Features

January 1, 2025
PS is making it rain in new TV spot for Western National Insurance
Our latest spot for our “Power of Nice” campaign humorously reflects their empathetic and effective coverage.
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Interviews and Features

January 1, 2025
PS is making it rain in new TV spot for Western National Insurance
Our latest spot for our “Power of Nice” campaign humorously reflects their empathetic and effective coverage.
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Interviews and Features

October 1, 2024
Podcast: Brett Essman breaks down how to create your own opportunities
Creative Director Brett Essman on leadership and teamwork lessons from ad world to youth basketball.
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Interviews and Features

October 1, 2024
Podcast: Brett Essman breaks down how to create your own opportunities
Creative Director Brett Essman on leadership and teamwork lessons from ad world to youth basketball.
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Interviews and Features

October 1, 2024
Gun violence campaign with Change the Ref named Anthem Award Finalist
We're gratified that our gun violence work is gaining a wider audience and recognition.
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Interviews and Features

October 1, 2024
Gun violence campaign with Change the Ref named Anthem Award Finalist
We're gratified that our gun violence work is gaining a wider audience and recognition.
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Interviews and Features

September 10, 2024
Ads of Brands: PS and Free Guitars 4 Kids empower youth through music
New branding campaign positions the guitar as a powerful tool for teens to escape the perils of social media.
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Interviews and Features

September 10, 2024
Ads of Brands: PS and Free Guitars 4 Kids empower youth through music
New branding campaign positions the guitar as a powerful tool for teens to escape the perils of social media.
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Interviews and Features

September 1, 2024
Preston Spire hires Henry Hughes, Designer
From intern to full-fledge team member. We officially welcome this incredibly talented, proactive designer.
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Interviews and Features

September 1, 2024
Preston Spire hires Henry Hughes, Designer
From intern to full-fledge team member. We officially welcome this incredibly talented, proactive designer.
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Interviews and Features

September 1, 2024
Preston Spire hires Shristi Bashista, Data Strategist
We welcome this stats whiz with Ivy League experience in marketing analytics & developmental economics.
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Interviews and Features

September 1, 2024
Preston Spire hires Shristi Bashista, Data Strategist
We welcome this stats whiz with Ivy League experience in marketing analytics & developmental economics.
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Interviews and Features

August 1, 2024
Ad Age 2024 Campaign of the Year: Change the Ref, "The New Life Vest"
This powerful campaign focused on raising awareness about gun violence with more than 13 million impressions.
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Interviews and Features

August 1, 2024
Ad Age 2024 Campaign of the Year: Change the Ref, "The New Life Vest"
This powerful campaign focused on raising awareness about gun violence with more than 13 million impressions.
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Interviews and Features

August 1, 2024
Preston Spire hires Davis Zismer, Account Director
Davis brings 15 years of account management and industry experience, plus endless Disney Princess knowledge.
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Interviews and Features

August 1, 2024
Preston Spire hires Davis Zismer, Account Director
Davis brings 15 years of account management and industry experience, plus endless Disney Princess knowledge.
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Interviews and Features

July 25, 2024
Ad Age: How PS took on mass shootings without getting too political
The inspiration behind "The New Life Vest"—our latest work with Change the Ref, about gun violence awareness.
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Interviews and Features

July 25, 2024
Ad Age: How PS took on mass shootings without getting too political
The inspiration behind "The New Life Vest"—our latest work with Change the Ref, about gun violence awareness.
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Interviews and Features

June 28, 2024
Preston Spire designs inclusive new logo for Kennedy Krieger Institute
The accessible new logo reflects the organization's mission to help children with a variety of disabilities.
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Interviews and Features

June 28, 2024
Preston Spire designs inclusive new logo for Kennedy Krieger Institute
The accessible new logo reflects the organization's mission to help children with a variety of disabilities.
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Interviews and Features

June 1, 2024
Legends! Chris, Beth, and Scott celebrate 25 Years at Preston Spire
Three beloved employees reach an incredible milestone. Thank you for all you've brought to our team.
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Interviews and Features

June 1, 2024
Legends! Chris, Beth, and Scott celebrate 25 Years at Preston Spire
Three beloved employees reach an incredible milestone. Thank you for all you've brought to our team.
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Interviews and Features

May 29, 2024
Star Tribune: ad vet Chris Preston has his best ideas on his bike
Chris' perspectives on AI and how his endurance pedaling serves as a “healthy escape” from the ad world.
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Interviews and Features

May 29, 2024
Star Tribune: ad vet Chris Preston has his best ideas on his bike
Chris' perspectives on AI and how his endurance pedaling serves as a “healthy escape” from the ad world.
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Interviews and Features

May 1, 2024
Preston Spire hires Jodi Underwood, Project Management Director
Jodi brings 20 years of project management experience and has an uncanny ability to make homemade ice cream.
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Interviews and Features

May 1, 2024
Preston Spire hires Jodi Underwood, Project Management Director
Jodi brings 20 years of project management experience and has an uncanny ability to make homemade ice cream.
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Interviews and Features

May 1, 2024
Our 32 Under 32 Winners: Fernando Palomino and Zach Allen!
Out of 220 nominees, Ad 2 Minnesota's names two Preston Spire team members in their 32 Under 32 winners!
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Interviews and Features

May 1, 2024
Our 32 Under 32 Winners: Fernando Palomino and Zach Allen!
Out of 220 nominees, Ad 2 Minnesota's names two Preston Spire team members in their 32 Under 32 winners!
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Interviews and Features

May 1, 2024
New website launch for the mental health organization Make It OK
Make It OK provides communities with mental health support through engagement, ambassadors, and resources.
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Interviews and Features

May 1, 2024
New website launch for the mental health organization Make It OK
Make It OK provides communities with mental health support through engagement, ambassadors, and resources.
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Interviews and Features

April 4, 2024
Authority Magazine: Jennifer Spire on authentic women’s leadership
Jennifer Spire became PS CEO/Partner after a career driving towards her childhood goal: running an ad agency.
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Interviews and Features

April 4, 2024
Authority Magazine: Jennifer Spire on authentic women’s leadership
Jennifer Spire became PS CEO/Partner after a career driving towards her childhood goal: running an ad agency.
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Interviews and Features

April 1, 2024
Webby Nominee: "The New Life Vest" website for Change the Ref
We accept this honor in memory of Joaquin Oliver, killed in Parkland’s school shooting.
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Interviews and Features

April 1, 2024
Webby Nominee: "The New Life Vest" website for Change the Ref
We accept this honor in memory of Joaquin Oliver, killed in Parkland’s school shooting.
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Interviews and Features

March 5, 2024
Preston Spire wins 21 awards at 2024 AdFed MN The Show
Wins for Minnesota Alliance on Problem Gambling, New Life Vest, YMCA, MN Wild, MNter Candles, Meerkat Studios
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Interviews and Features

March 5, 2024
Preston Spire wins 21 awards at 2024 AdFed MN The Show
Wins for Minnesota Alliance on Problem Gambling, New Life Vest, YMCA, MN Wild, MNter Candles, Meerkat Studios
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Interviews and Features

February 10, 2024
Kare 11: What trends can we expect for the Super Bowl commercials?
Preston Spire's Creative Director Charlie Tournat preview some of this year's top Super Bowl commercials.
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Interviews and Features

February 10, 2024
Kare 11: What trends can we expect for the Super Bowl commercials?
Preston Spire's Creative Director Charlie Tournat preview some of this year's top Super Bowl commercials.
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Interviews and Features

January 29, 2024
Muse by Clios: 2 Minutes with Brett Essman, CD at Preston Spire
On being uninhibited and persistent. Hear his background, creative inspirations and the recent work he admires.
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Interviews and Features

January 29, 2024
Muse by Clios: 2 Minutes with Brett Essman, CD at Preston Spire
On being uninhibited and persistent. Hear his background, creative inspirations and the recent work he admires.
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Interviews and Features

January 24, 2024
Ad Age: Preston Spire Named in Ad Age’s 2024 Best Places to Work
The independent "Good Wins" agency was one of the top 25 winners of companies with 200 or fewer employees.
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Interviews and Features

January 24, 2024
Ad Age: Preston Spire Named in Ad Age’s 2024 Best Places to Work
The independent "Good Wins" agency was one of the top 25 winners of companies with 200 or fewer employees.
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Interviews and Features

October 23, 2023
Preston Spire Hires Its First-Ever Chief Marketing Officer
As Preston Spire’s first-ever CMO, Victor Kimble brings world-class marketing and brand development expertise.
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Interviews and Features

October 23, 2023
Preston Spire Hires Its First-Ever Chief Marketing Officer
As Preston Spire’s first-ever CMO, Victor Kimble brings world-class marketing and brand development expertise.
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Interviews and Features

September 29, 2023
Preston Spire Celebrates Win of 17 Muse Creative Awards
With 4 gold and 13 silver, these awards mark the largest international showing in Preston Spire’s history.
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Interviews and Features

September 29, 2023
Preston Spire Celebrates Win of 17 Muse Creative Awards
With 4 gold and 13 silver, these awards mark the largest international showing in Preston Spire’s history.
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Interviews and Features

August 23, 2023
Podcast: Confessions of a Creative Director with Brett Essman
Brett’s here to talk about being proactive and looking for the opportunity to create big ideas in every brief.
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Interviews and Features

August 23, 2023
Podcast: Confessions of a Creative Director with Brett Essman
Brett’s here to talk about being proactive and looking for the opportunity to create big ideas in every brief.
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Interviews and Features

August 18, 2023
Muse by Clios: The Story Behind Change the Ref's Bulletproof Vest
We asked, “What would shoppers say if we offered to rent them a bulletproof vest?” And the idea was born.
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Interviews and Features

August 18, 2023
Muse by Clios: The Story Behind Change the Ref's Bulletproof Vest
We asked, “What would shoppers say if we offered to rent them a bulletproof vest?” And the idea was born.
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Interviews and Features

August 11, 2023
Ad Age: Change the Ref Suggests Wearing Bulletproof Vests in New PSA
The creatively driven activist group unveils “The New Life Vest” to protect from everyday gun violence.
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Interviews and Features

August 11, 2023
Ad Age: Change the Ref Suggests Wearing Bulletproof Vests in New PSA
The creatively driven activist group unveils “The New Life Vest” to protect from everyday gun violence.
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Interviews and Features

July 7, 2023
Dark new PSA demystifies the idea that gambling addiction isn't real
Edgy TV spot for MN Alliance on Problem Gambling connects gambling addiction to more well-known addictions.
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Interviews and Features

July 7, 2023
Dark new PSA demystifies the idea that gambling addiction isn't real
Edgy TV spot for MN Alliance on Problem Gambling connects gambling addiction to more well-known addictions.
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Interviews and Features

June 22, 2023
Preston Spire Wins Radio Mercury Award for YMCA Membership Campaign
Comedic radio spot boosts YMCA enrollment by calling out those sleeping on their fitness goals—literally.
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Interviews and Features

June 22, 2023
Preston Spire Wins Radio Mercury Award for YMCA Membership Campaign
Comedic radio spot boosts YMCA enrollment by calling out those sleeping on their fitness goals—literally.
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Interviews and Features

June 20, 2023
Preston Spire Wins Effie Award for Second Harvest Heartland Campaign
Bronze Effie Award in the Social Good: Non-Profit category for “enough 2 share” hunger awareness campaign
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Interviews and Features

June 20, 2023
Preston Spire Wins Effie Award for Second Harvest Heartland Campaign
Bronze Effie Award in the Social Good: Non-Profit category for “enough 2 share” hunger awareness campaign
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Interviews and Features

June 13, 2023
PS creates provocative outdoor/posters for “Break Your Bias” campaign
The new work maintains the goal of helping people start conversations and notice their own prejudices.
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Interviews and Features

June 13, 2023
PS creates provocative outdoor/posters for “Break Your Bias” campaign
The new work maintains the goal of helping people start conversations and notice their own prejudices.
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Interviews and Features

May 4, 2023
Preston Spire wins big at 40th Healthcare Advertising Awards
PS brings home 9 trophies for work on Kennedy Krieger Institute, Mass General Brigham Health Plan, and UCare.
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Interviews and Features

May 4, 2023
Preston Spire wins big at 40th Healthcare Advertising Awards
PS brings home 9 trophies for work on Kennedy Krieger Institute, Mass General Brigham Health Plan, and UCare.
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Interviews and Features

April 14, 2023
Minnesota Wild Fans Beckoned to “Heed the Call” in New Campaign
Preston Spire is bringing the noise—via the Minnesota Wild’s goal horn—to promote season ticket memberships.
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Interviews and Features

April 14, 2023
Minnesota Wild Fans Beckoned to “Heed the Call” in New Campaign
Preston Spire is bringing the noise—via the Minnesota Wild’s goal horn—to promote season ticket memberships.
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Interviews and Features

March 23, 2023
Preston Spire wins 9 awards at 2023 AdFed MN The Show
We took home 9 bronze pins for Break Your Bias, Kennedy Krieger Institute, NoDoz, UCare and YMCA of the North.
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Interviews and Features

March 23, 2023
Preston Spire wins 9 awards at 2023 AdFed MN The Show
We took home 9 bronze pins for Break Your Bias, Kennedy Krieger Institute, NoDoz, UCare and YMCA of the North.
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Interviews and Features

February 2, 2023
New “MNter Candles” Smell So Bad They Do Good for Mental Health
Bringing awareness to Seasonal Affective Disorder with MN-specific winter scents like “Hockey Bag in a Trunk.”
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Interviews and Features

February 2, 2023
New “MNter Candles” Smell So Bad They Do Good for Mental Health
Bringing awareness to Seasonal Affective Disorder with MN-specific winter scents like “Hockey Bag in a Trunk.”
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Interviews and Features

June 2, 2022
Preston Spire wins 2 awards at 20th Internet Advertising Competition
Wins for Best Healthcare Provider Online Video for Lifespark and Best Nonprofit Website for Break Your Bias
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Interviews and Features

June 2, 2022
Preston Spire wins 2 awards at 20th Internet Advertising Competition
Wins for Best Healthcare Provider Online Video for Lifespark and Best Nonprofit Website for Break Your Bias
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Interviews and Features

May 11, 2022
Good meets Nice: Preston Spire & Western National are a perfect match
Revealing the Power of Nice campaign behind Western National Insurance's famously friendly customer experience
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Interviews and Features

May 11, 2022
Good meets Nice: Preston Spire & Western National are a perfect match
Revealing the Power of Nice campaign behind Western National Insurance's famously friendly customer experience
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Interviews and Features

May 6, 2022
Preston Spire: Perfecting the Art of Positive Messaging
How our "Good Wins" approach helps us maintain positivity in healthcare advertising since the pandemic
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Interviews and Features

May 6, 2022
Preston Spire: Perfecting the Art of Positive Messaging
How our "Good Wins" approach helps us maintain positivity in healthcare advertising since the pandemic
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Interviews and Features

May 3, 2022
Multiple clients recognized at 39th Healthcare Advertising Awards
Out of 4,400 entries, PS brings home gold, silver and bronze for Kennedy Krieger Institute, Lifespark and UCare.
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Interviews and Features

May 3, 2022
Multiple clients recognized at 39th Healthcare Advertising Awards
Out of 4,400 entries, PS brings home gold, silver and bronze for Kennedy Krieger Institute, Lifespark and UCare.
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Interviews and Features

April 26, 2022
The Webby Awards Crafted with Code goes inside Break Your Bias website
Breaking down the cultural insights, approachable design, and powerful stories behind the eye-opening website
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Interviews and Features

April 26, 2022
The Webby Awards Crafted with Code goes inside Break Your Bias website
Breaking down the cultural insights, approachable design, and powerful stories behind the eye-opening website
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Interviews and Features

April 7, 2022
Break Your Bias Named Finalist for the 26th Annual Webby Awards
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Interviews and Features

April 7, 2022
Break Your Bias Named Finalist for the 26th Annual Webby Awards
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Interviews and Features

March 21, 2022
MSPBJ: Cool Offices: Preston Spire moves to Minneapolis’ Mill District
The firm’s new space, by the Mississippi River in the Crown Roller Mill building, grew its footprint by 20%.
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Interviews and Features

March 21, 2022
MSPBJ: Cool Offices: Preston Spire moves to Minneapolis’ Mill District
The firm’s new space, by the Mississippi River in the Crown Roller Mill building, grew its footprint by 20%.
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Interviews and Features

March 7, 2022
Preston Spire Wins Twelve Awards at AdFed MN The Show
Pins for Break Your Bias, Second Harvest Heartland, Lifespark, NoDoz and the Preston Spire re-brand
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Interviews and Features

March 7, 2022
Preston Spire Wins Twelve Awards at AdFed MN The Show
Pins for Break Your Bias, Second Harvest Heartland, Lifespark, NoDoz and the Preston Spire re-brand
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Interviews and Features

December 13, 2021
Shots Magazine: Little people, big hearts in MN hunger campaign
This cute hunger campaign for Second Harvest Heartland reveals that even kids know we have #enough2share.
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Interviews and Features

December 13, 2021
Shots Magazine: Little people, big hearts in MN hunger campaign
This cute hunger campaign for Second Harvest Heartland reveals that even kids know we have #enough2share.
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Interviews and Features

November 21, 2021
Preston Spire Wins 2021 Radio Mercury Award for Purpose-Driven Spot
“Bingo Recovery” for Minnesota Alliance on Problem Gambling won Best Purpose-Driven Spot/Campaign.
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Interviews and Features

November 21, 2021
Preston Spire Wins 2021 Radio Mercury Award for Purpose-Driven Spot
“Bingo Recovery” for Minnesota Alliance on Problem Gambling won Best Purpose-Driven Spot/Campaign.
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Interviews and Features

October 19, 2021
Second Harvest Heartland spot wins Upper Midwest Regional Emmy® Award
“A New Kind of Record” focused on MN's campaign to end hunger and won Outstanding Public Service Announcement.
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Interviews and Features

October 19, 2021
Second Harvest Heartland spot wins Upper Midwest Regional Emmy® Award
“A New Kind of Record” focused on MN's campaign to end hunger and won Outstanding Public Service Announcement.
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Interviews and Features

July 15, 2021
Star Tribune: MN ad agency Preston Kelly gets new name and new digs
The agency is now called Preston Spire (after CEO/Partner Jennifer Spire) and has moved to the Mill District.
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Interviews and Features

July 15, 2021
Star Tribune: MN ad agency Preston Kelly gets new name and new digs
The agency is now called Preston Spire (after CEO/Partner Jennifer Spire) and has moved to the Mill District.
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Interviews and Features