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Features and Interviews
Features and Interviews
Features and Interviews
Features and Interviews
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November 17, 2025

Built to Last: The 75-Year Agency Still Breaking Rules

Preston Spire CEO and Partner Jennifer Spire appeared on Episode 137 of Built to Last to discuss leading and modernizing a 75-year-old independent agency.

In the conversation, Spire shares how she evolved Preston Spire’s structure and positioning without disrupting the cultural foundation that sustained it for decades. She discusses leadership transitions, generational shifts in talent expectations, and the discipline required to maintain relevance while preserving institutional knowledge.

The episode explores the practical realities of modernizing legacy processes, enforcing values in daily decision-making, and balancing independence with growth. Spire reflects on how established agencies can leverage their history as an advantage — provided they are willing to adapt operationally and culturally.

The discussion reinforces Preston Spire’s belief that longevity alone does not ensure relevance. Sustained success requires clarity of values, consistent leadership, and a willingness to evolve with the market.

Listen to the full episode on Apple Podcasts →

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