Healthcare & Health Technology

When complex health systems become more human, Good WinsTM.

Our approach
Our healthcare and health technology practice spans health systems, payers, medical devices, health technology platforms, senior care, and behavioral health.

Healthcare doesn’t have a creativity problem. It has a sameness problem. Whether you’re a health system trying to build member trust, a payer navigating a fractured care journey, or a health technology brand turning cutting edge innovation into something people actually adopt — the work only moves when it differentiates.

We bring strategy, creative, and media built specifically for one of the most demanding categories in marketing. The result is human-centered communication — earning trust across the care journey, relevance for members, patients, and providers, and clarity in systems that are genuinely complex. This refreshingly different approach means stronger adoption, deeper retention, meaningful behavior change, and business results that last.

See Our Work

Mayo Clinic

+1,411% total downloads from Seasons 1 - 3.

CHI (Catholic Health Initiatives)

11% increase in unaided brand awareness in Y1.

CHI Franciscan

15% increase in unaided brand awareness.

Mercy One

Recruited more than 2.2M new members.

Gundersen Health

Increased brand preference by 7% in Y1.

Kennedy Krieger Institute

Generated more than 11.5M impressions.

HealthPartners

Unaided brand awareness surpassed Blue Cross Blue Shield for the first time in Y1.

Physicians Mutual

Increased brand awareness by 25%.

UCare

Jumped from #4 to #1 Medicare Advantage plan in Minnesota in Y1.

Virtuwell

Increased traffic to site by 220% in 5 months.

Altius

Launched first-ever pain relief device for lower-limb amputees.

Lifespark

Generated a 345% increase in revenue and 167% increase in employee recruitment.

NextBlue

Increased market share by 6 pts in Y1.

Close-up of a clenched fist with the word 'GOOD' tattooed across the knuckles.Close-up of a clenched fist with the word 'WINS' tattooed across the knuckles.
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Get Started
We exist to be a positive force in the world and seek clients who share that belief. Join us.