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Features and Interviews
Features and Interviews
Features and Interviews
Features and Interviews
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July 15, 2021

Star Tribune: MN ad agency Preston Kelly gets new name and new digs

Preston Spire’s agency rebrand and headquarters move were featured in The Star Tribune in an article by Dee DePass.

The story covered the transition from Preston Kelly to Preston Spire, reflecting CEO Jennifer Spire’s leadership and the agency’s evolving direction. Alongside the name change, the firm relocated to the historic Crown Roller Mill building in Minneapolis’ Mill District — expanding its footprint and recommitting to downtown during a period when many companies were downsizing.

The feature highlighted revenue growth under Spire’s leadership, the agency’s investment in collaboration space and in-house production capabilities, and its emphasis on female leadership and cultural evolution. At the time of publication, five of the agency’s seven top leaders were women, reflecting a deliberate shift in leadership representation.

The article framed the changes not as cosmetic, but structural — aligning the agency’s name, space, and leadership with its long-term vision for independent growth and community engagement.

Read the full Star Tribune article →

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