The Anthem Awards has recognized Preston Spire and Change the Ref for their collaborative work on the "New Life Vest" campaign. This award program, presented by the Webby Awards, specifically honors purpose-driven work and mission-led initiatives from organizations and individuals globally.
The partnership with Change the Ref focuses on raising critical awareness regarding gun violence and providing a platform for those impacted by it. By highlighting the human cost of the issue, the campaign aligns with the agency's "Good Wins" positioning, which prioritizes work that creates a positive cultural impact while driving measurable engagement.
This recognition underscores the effectiveness of combining strategic creative execution with a clear social mission. For brands and advocacy groups, the success of "New Life Vest" demonstrates how authentic storytelling can elevate urgent societal conversations. This award marks a significant milestone in the agency’s ongoing commitment to delivering work that balances creative leadership with meaningful results.
