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Features and Interviews
Features and Interviews
Features and Interviews
Features and Interviews
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March 7, 2025

Star Tribune: MN ad exec believes 2025 is ‘year of the independents’

Preston Spire CEO and Partner Jennifer Spire was featured in the Minnesota Star Tribune discussing why 2025 may mark a turning point for independent agencies.

In the article, Spire outlines how increased consolidation among global holding companies is creating new opportunities for nimble, independent firms. While larger networks continue to merge, she emphasized Preston Spire’s commitment to remaining independent, citing the agency’s ability to move quickly, customize for clients, and prioritize people-first decision-making.

Since repositioning the agency around its “Good Wins” philosophy, Preston Spire has experienced significant growth, including record revenue in 2024 and continued expansion into 2025. Spire notes that brands are increasingly valuing flexibility, senior-level involvement, and tailored partnership over scale alone.

The feature reinforces Preston Spire’s belief that independence enables stronger client relationships — and that the future may favor agencies built for agility over bureaucracy.

Read the full Star Tribune article →

Close-up of a clenched fist with the word 'GOOD' tattooed across the knuckles.Close-up of a clenched fist with the word 'WINS' tattooed across the knuckles.
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