Preston Spire Partner and Chief Creative Officer Chris Preston was featured in The Star Tribune in a profile exploring leadership, creativity, and the evolving advertising landscape.
The article highlights how Preston balances creative leadership with personal discipline — including long-distance cycling — as a way to sustain focus and perspective in a demanding industry. Beyond personal insight, the interview addresses broader shifts facing agencies, including the cautious integration of artificial intelligence and the importance of maintaining a healthy workplace culture.
Preston discusses how independence allows Preston Spire to prioritize long-term client relationships and community impact, including pro bono initiatives and purpose-driven campaigns. The feature also references the agency’s recognition as an Ad Age Best Place to Work and its continued investment in in-house production capabilities.
The conversation reflects Preston Spire’s belief that creative excellence, cultural stability, and independence are mutually reinforcing — particularly in a period of rapid technological and economic change.
Read the full Star Tribune feature →




.jpeg)
.jpg)






.jpeg)
.jpeg)





.jpg)

