Beyond the table stakes of geography, pricing, loyalty and display, Good Wins^TM .

The loyalty era is over. The rotation era has begun.

The average American now shops two or more grocery stores a week — and they're just as promiscuous with the brands they choose inside them. Trying to recapture monogamous loyalty is a losing strategy. The grocers winning right now aren't chasing share of basket. They're becoming irreplaceable at something specific. That's the problem we solve.