When Good Meets Positive, Sales Adds Up.
Instagram account growth in 90 days
month-over-month profile visits
new follower reach
The Challenge
Hobby Farmer Switchel had everything going for it — an award-winning product, a compelling founder story, and ingredients that genuinely make you feel better. But without a clear position or consistent visual language, all that good stuff was scattered. The brand showed up differently across social, popups, and retail. The authenticity was real. The signal wasn’t cutting through.
A great brand hiding in plain sight.
Hobby Farmer Switchel had the product, the story, and the ingredients to win — but no consistent visual language to tie it together. Authenticity without clarity is just noise, and the signal wasn't cutting through.
Drink Positive.
Say it loud, say it consistently.
The brand truth was already on the can. We just built a visual world around it. A unified design toolkit gave Hobby Farmer the same unmistakable presence whether you found them on Instagram, at a farmer's market, or on a retail shelf — and suddenly a brand that always deserved attention finally commanded it.
The Idea
We dug into what made Hobby Farmer genuinely different and found it hiding in plain sight — right there on the can. Switchel is all-natural, prebiotic, anti-inflammatory, energy-boosting, and gut-friendly. It’s loaded with positivity. So we positioned it that way: **Drink Positive.** From there, we built a design toolkit that gave the brand’s own designer the visual language to show up consistently — across Instagram, farmer’s market popups, and retail shelf. The result was a brand that finally looked and sounded as good as it actually is.
