Spot the Bad
Contractor creep
For Sub-Zero’s audience, someone else dictating choices about their space? That’s the ultimate violation. Conformity was an enemy both Sub-Zero and their design-savvy customers could unite against.
Supercharge the Good
Never settle
Our research uncovered what lives at the brand’s core—the feeling of freedom and control that putting a Sub-Zero in your kitchen delivers. For the key female decision-makers who knew they deserved one, it wasn’t just about refrigeration. It was about refusing to settle.
Score the wins
22%
increase in consideration
260%
site traffic increase in the first month
9.8%
increase over sales goals
“The Preston Spire team immersed themselves in our business. They understood our market, our distribution, our customer, our company and the Sub-Zero brand. They were a strategic partner who pushed us creatively, but always with a passion for the brand.”
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Paul Leuthe
,
Corporate Marketing Director, Sub-Zero
