growth in average downloads per episode
total download growth from Season 1 to Season 3
of all podcasts globally by Season 3
The Challenge
Mayo Clinic’s medical breakthroughs were changing lives. But the story wasn’t reaching the right people. The podcast landscape is brutal — tens of millions of shows competing for increasingly selective ears. Launching a brand podcast and actually building an audience are two different problems. Mayo needed a vehicle worthy of its reputation and a strategy to make it grow.
The Solution
Preston Spire helped develop and market Tomorrow’s Cure — a podcast built around high-concept scientific storytelling aimed squarely at educated, high-intent listeners: the people most likely to care deeply about neuroscience breakthroughs and biotech innovation. The growth strategy combined paid media precision with platform authority. Podroll and Listen Network drove mass reach. A cultivated relationship with Apple earned the show a coveted “New Seasons” feature on the Apple Podcasts homepage. And the content itself — rigorous, accessible, and built for listeners who want substance — kept people listening longer than the industry average.
The breakthroughs were already there. We just made sure the world didn't miss them.
